Executive Summary
The executive summary is a brief document that summarizes your project in two pages and is intended for your financial and strategic partners. Below is an example of an executive summary that can be adapted to your needs according to your business goals and project.
| Company name | Address
Web site |
Founder A
Founder B Founder C |
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| Products & services
Provide a short description of your products and services. |
Company Mission
Brief description of your company and its corporate mission. Team List your key team members and briefly describe their area of expertise Business Opportunities Explain what you believe creates the opportunity to start your business. Describe what opportunity you wish to exploit. Business Models How do you intend to generate income? Example of billing at an hourly rate (for consulting services). Example of revenues from product sales. Example of revenues from sale of licenses. Financing Required The following table will assist financial practitioners in determining your financial needs:
* Your totals must balance. |
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| Industry
Describe the industry, its trends and its growth potential. |
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| Targeted Markets
What niche market are you hoping to serve? Explain briefly. |
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| Competition
Who are your main competitors and how do they distinguish themselves? |
Marketing Plan
Describe your plan and/or strategy to market your products and services. Financial Results Provide an overview of projected results for the next three fiscal years. This is a summary so avoid details.
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Success Factors Describe the major factors that will make your project a success. |
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| Risk Management
Illustrate that you are aware of the risks associated with your project and how you plan to respond to them. |
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